Last edited by Bragrel
Saturday, July 18, 2020 | History

2 edition of Why store brand penetration varies by retailer found in the catalog.

Why store brand penetration varies by retailer

Sanjay K. Dhar

Why store brand penetration varies by retailer

by Sanjay K. Dhar

  • 351 Want to read
  • 21 Currently reading

Published by Marketing Science Institute in Cambridge, Mass .
Written in English


Edition Notes

StatementSanjay K. Dhar, Stephen J. Hoch.
SeriesMarketing Science Institute -- no.97-114
ContributionsHoch, Stephen J., Marketing Science Institute.
The Physical Object
Paginationiv,34p. ;
Number of Pages34
ID Numbers
Open LibraryOL18176609M

Brand usually identifies a particular product and differentiates it from its competitors. In case of product branding, companies build the brand name on the basis of what they want to communicate about what the brand stands for, while on the other hand, retail branding creates a brand preference which goes beyond the product or service in itself. Mar 01,  · Campbell, Margaret, C. (), “Why Did You Do That? The Important Role of Inferred Motive in Perceptions of Price Fairness,” Journal of Product & Brand Management, 8(2), – Cited by:

Books at Amazon. The lapachecachica.com Books homepage helps you explore Earth's Biggest Bookstore without ever leaving the comfort of your couch. Here you'll find current best sellers in books, new releases in books, deals in books, Kindle eBooks, Audible audiobooks, and so much more. It varies by item, by store, and even by person within our house. There are some store brand items we buy without thinking, but other things, like yogurt for example, I will gladly take the store brand while my wife won’t touch the stuff. I think you have to be willing to try each item you’re considering and make a judgement on how you want.

Innovative products created with quality materials & clean ingredients because at Brandless, we value simplicity, sustainability, wellness, & kindness. We make stuff that makes life better. Innovative products created with quality materials & clean ingredients because at Brandless, we value simplicity, sustainability, wellness, & kindness. This image has been somewhat transformed in the meantime – and that is also because vendors place more value on presentation than they used to: according to a study by the Ipsos market research institute, this has led to the perception in four out of five Germans (84 percent) that there is no difference in quality between retail and manufacturer brands.


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Why store brand penetration varies by retailer by Sanjay K. Dhar Download PDF EPUB FB2

At the same time, adding a higher quality premium store brand program may mitigate this tradeoff. (5) Unlike cross-category studies, our within-category across-retailer analysis shows that the national brand—private label price differential exerts an important positive influence on store brand lapachecachica.com by: Note: Citations are based on reference standards.

However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.

Downloadable. Our objective in this paper is to explain across-retailer variation in private label performance.

Although retailers have lots to gain by better understanding the determinants of successful store brand programs, this knowledge also is very valuable to manufacturers. Lessons learned from competing with other national brands may not transfer one-to-one to the store brand case.

Mar 01,  · Store brands are the only brands for which the retailer is responsible not onlyfor promotion, shelf placement, and pricing, but also for positioning the brandin product space. We argue that retailers strongly value control over store brandpositioning because they will be unable to source a national brand with theirdesired product lapachecachica.com by: Dec 18,  · As retailer influence has grown, power has moved downstream in a wide range of industries, including hardware, books and consumer electronics.

A prime example is the grocery industry, where global manufacturers have seen their brand clout erode in favor of consumer relationships cultivated by retailers. If you have an individual subscription to this content, or if you have purchased this content through Pay Per Article within the past 24 hours, you can gain access by.

May 26,  · We find that brand building should be the first line of defense instead of aggressively cutting the wholesale price. Not only the national brand but also the retailer can benefit from it, which can justify cost sharing of brand-building efforts with the lapachecachica.com: S.

Chan Choi. Sanjay K. Dhar studies strategic marketing management, advanced marketing strategy, brand management, new product development, pricing strategy, promotion strategy, advertising strategy, product placement strategy, retail price advertising strategies, retail management best practices, consumer and retail sales promotions, trade promotions, private labels, category management, loyalty.

Jan 01,  · Why Store Brand Penetration Varies by Retailer Jan 1, Sanjay K. Dhar and Stephen J. Hoch,Analyzes the across-retailer variation in store brand performance, using data from 34 food categories for major supermarket chains.

Market penetration is not only a strategy but also a measurement (in percentage) for popularity of a brand or a product in the category, in other words, the number of customers in the market that buys from a brand or product.

Strategies Price adjustments. One of the common market penetration strategies is to lower the products' prices. Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand.

The Fashion Institute of Technology has published research on store branding and store positioning. This research extends findings on the retail brand equity in measuring the impact of its antecedents on the loyalty to the brand and to the store.

This article raises questions about the sustainable created value by standard retail brands mostly oriented to functional components. The retail branding policy and store formats moderate lapachecachica.com: Magali Jara.

Our research examines why retailers offer, not one, but multiple store brands in some product categories. More specifically, we are interested in how certain product category characteristics affect the number of store lapachecachica.com model a product category consisting of two incumbent national brands that may differ in Cited by: The Selected Papers series is published in grateful recognition of those alumni and friends who support the University of Chicago Booth School of Business.

The long-running series features current, notable research of note by Chicago faculty. 78 "Why Store Brand Penetration Varies by Retailer" by Sanjay K. Dhar and Stephen J. Hoch. We examine the retailer's store brand positioning problem.

Our game-theoretic model helps us identify a set of conditions under which the optimal strategy for the retailer is to position the store brand as close as possible to the stronger national lapachecachica.com by: Why store brand penetration varies by retailer.

The strategic positioning of store brands in retailer–manufacturer negotiations. Decision-Making and Coordination of a Three-Stage Book Supply Chain considering Big Data Information Cost. Pan Liu. 16 May | Mathematical Problems in Engineering, Vol.

Cited by: 6. Jan 15,  · P.W. Dhar, and S.J. Hoch, “Why Store Brand Penetration Varies By Retailer,” Marketing Science, volume 16, number 3,pp. – For example, in the United States, despite a significant increase in retailer concentration, the historical evidence suggests that brand manufacturers were holding their own in power terms, at least until.

Downloadable. Researchers have recently been interested in studying the drivers of store-brand success as well as factors that motivate retailers to introduce store brands. In this paper, we study the effects of the introduction of a store-brand into a particular product category.

Specifically, we are interested in the effect of store-brand introduction on the demand as well as on the supply side.

Brand Penetration is a measure of the popularity of the brand. Brand penetration is defined as the number of people who buy a particular brand over a specific period of time divided by the size of the concerned market’s population. Brand penetration is a measure of adoption of a brand or the number of sales of a brand as compared to the total theoretical market for that brand.

Understanding Retail Branding: Conceptual Insights and Research Priorities retailer’s brand equity is exhibited in consumers responding more favorably to its marketing Different elements of a retailer’s in-store environment, e.g., color, music, and crowding, can influence consumers’ perceptions of a store’s.

James H. Lorie Professor of Marketing. Home page of Sanjay K. Dhar. Published Works "Endogenous Sunk Costs and the Geographic Differences in the Market Structures of.Mar 01,  · In many countries retailers use private label brands (i.e., brands sold under retailers' own labels) to differentiate assortment and price.

As private label brands enjoy growing popularity and are increasing in both their quantity and quality, they continue to Cited by: 67) If a large retailer sold numerous items below cost with the intention of punishing small competitors and gaining higher long-run profits by putting those competitors out of business, the retailer would be guilty of _____.

A) price collusion B) price fixing C) predatory pricing D) discriminatory pricing E) penetration pricing.